With these in-feed video ads, there are three action models: Given TikTok is a feed of short video clips, this format makes the most sense, as the platform introduces its user base to ads in-feed. The TikTok is gradually rolling out new updates to support a wide range of TikTok advertising formats on its platform to offer a great advantage to marketers as well as audiences who tend to come to the platform to socio-entertain themselves.įor the moment, there is currently only one ad unit: the standard in-feed video ad. SO WHAT IS THERE TO KNOW ABOUT TIKTOK'S CURRENT AD PRODUCTS? As the platform hosts millions of young people worldwide, it opens the door for the marketers to creatively reach out to the new world of influencers. No need to say that TikTok Videos are an enormous opportunity for advertisers to market their products and services to the young generation.
TikTok presents an enormous opportunity to advertisers. We'd normally expect to find the under-30 demographic on Instagram or Snapchat. Indeed, research indicates that around two-thirds of TikTok users/followers are under 30 years old. TikTok is probably the next Snapchat or Instagram. More than 500 million people globally use TikTok each month. Users downloaded it more than 660 million times in 2018 alone, with a further 188 million downloads during Q1 2019. TikTok app enjoyed over 1.1 billion installs as at March 2019. Please refer to TikTok guidelines for more details about TikTok ads. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.
Once done, you can use TikTok Pixel Helper (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered.
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Pro version allows you to add this pixel properly on Woocommerce pages (Products, add to cart, checkout, …)Īlso, you have access to a “dev” mode allowing to copy-paste the entire code, including specific events and a META BOX to add strategically Tiktok Event scripts on specific pages.
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This Tiktok Pixel plugin (For TikTok ads) allows you to install your Tiktok pixel properly (between \ \) on your website to track conversion from your audiences. It has the capability to influence the youth by targeting their interests. TikTok can become a powerful tool for the brands to promote their products smartly through short-span videos by emphasizing the use of smart and user-oriented content. Mostly dominated by the young folks, this platform is a perfect time-killer for people of all ages to explore the potential of user-generated content. Be it the moment of passing time or exploring some cool stuff, TikTok is definitely leading the talk among the Gen-X, Y, Z. TikTok is one of the most trending applications in today's world of internet buzz as people from different age groups and interests prefer to spend time switching short videos every now and then.